Embattled Tanning Industry Fights Back, Taking its Cues from Big Tobacco


August 23, 2012

Embattled Tanning Industry Fights Back, Taking its Cues from Big Tobacco

The indoor tanning industry has gone on the offensive with tactics that appear cribbed from Big Tobacco’s playbook to undermine scientific research and fund advocacy groups serving the industry’s interests, reports NBC.com.To neutralize its critics, the Indoor Tanning Association mounted an ad campaign in 2008 that claimed there were no compelling links between tanning and melanoma. It also praised UV light as a good source of disease-fighting vitamin D. The typical melanoma patient has changed in a generation, says Bruce Brod, MD, associate professor of Dermatology. Twenty years ago, Brod’s melanoma patients were mainly middle-aged men. Today, he treats mostly young women for the cancer. “I think that’s thanks to the tanning salons,” Brod said.

NBC News.com article