Getting Gruesome To Stop Smoking


November 17, 2010

NPR Segment

In a story about the newly proposed graphic warnings for cigarette packs, NPR's "On Piont" speaks with Andrew Strasser, PhD, assistant professor of Psychiatry, member of the Abramson Cancer Center, biobehavioral laboratory director of the Transdisciplinary Tobacco Use Research Center and an investigator for Penn's Center for Interdisciplinary Research on Nicotine Addiction. Dr. Strasser notes that while some of the images are very graphic, other countries have had more graphic images on packages for years. "Our research has looked at embedded graphic images (from Canada) and we see that double the sample was able to understand and recall what the [graphic] warning label was compared to the current small text version. The empirical evidence suggests that the graphic warning labels do draw attention and do help people better understand the messaging," he says. Read More

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