Comcast And Stand Up To Cancer Launch First-Ever Video-On-Demand Effort To Broaden Awareness And Raise Funds For Cancer Research
December 21, 2009
Comcast Press Release
“Stand Up 2 Cancer On Demand” Debuts on Comcast
December 15th Bringing Exclusive Content, Extraordinary Line-up of
Artists and New “Up 2” PSA Starring Renée Zellweger
Comcast
Corporation and Stand Up To Cancer (SU2C) have joined together to
create the first-ever video-on-demand (VOD) initiative Stand Up 2
Cancer On Demand to broaden awareness and raise critical funds for
innovative cancer research. Debuting exclusively on Comcast beginning
December 15th, Stand Up 2 Cancer On Demand will feature an
extraordinary library of musical entertainment including hundreds of
music videos from many of the world’s biggest stars and groups.
Available
for no additional cost to viewers in more than 18 million Comcast homes
through March 14th, Stand Up 2 Cancer On Demand will feature more than
60 of the viewers’ favorite artists including Alicia Keys, Bruce
Springsteen, Dave Matthews Band, Norah Jones, Mariah Carey, Bon Jovi,
Lady Gaga, Justin Timberlake, Idina Menzel, Jack Johnson, Sting, Renée
Fleming, Plácido Domingo and other stars of the Metropolitan Opera.
In
addition, viewers will be encouraged by numerous celebrity and notable
participants to “stand up” to cancer and make a donation at
www.su2c.org/give
or call a dedicated 24/7 phone line that will appear during the On
Demand music videos. Viewers will also be able to select content from
the “A Reason 2 Give” folder [“On Demand” > “Top Picks” > “SU2C”
> “A Reason To Give”] and 100 percent of the proceeds will benefit
Stand Up To Cancer’s collaborative scientific “Dream Teams” or
innovative projects aimed at bringing better treatments to patients
faster...
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