Comcast And Stand Up To Cancer Launch First-Ever Video-On-Demand Effort To Broaden Awareness And Raise Funds For Cancer Research


December 21, 2009

Comcast Press Release

“Stand Up 2 Cancer On Demand” Debuts on Comcast December 15th Bringing Exclusive Content, Extraordinary Line-up of Artists and New “Up 2” PSA Starring Renée Zellweger

Philadelphia, PA and Los Angeles, CA  -  December 15, 2009

Comcast Corporation and Stand Up To Cancer (SU2C) have joined together to create the first-ever video-on-demand (VOD) initiative Stand Up 2 Cancer On Demand to broaden awareness and raise critical funds for innovative cancer research.  Debuting exclusively on Comcast beginning December 15th, Stand Up 2 Cancer On Demand will feature an extraordinary library of musical entertainment including hundreds of music videos from many of the world’s biggest stars and groups.  

Available for no additional cost to viewers in more than 18 million Comcast homes through March 14th, Stand Up 2 Cancer On Demand will feature more than 60 of the viewers’ favorite artists including Alicia Keys, Bruce Springsteen, Dave Matthews Band, Norah Jones, Mariah Carey, Bon Jovi, Lady Gaga, Justin Timberlake, Idina Menzel, Jack Johnson, Sting, Renée Fleming, Plácido Domingo and other stars of the Metropolitan Opera.

In addition, viewers will be encouraged by numerous celebrity and notable participants to “stand up” to cancer and make a donation at www.su2c.org/give or call a dedicated 24/7 phone line that will appear during the On Demand music videos. Viewers will also be able to select content from the “A Reason 2 Give” folder [“On Demand”  > “Top Picks” > “SU2C” > “A Reason To Give”] and 100 percent of the proceeds will benefit Stand Up To Cancer’s collaborative scientific “Dream Teams” or innovative projects aimed at bringing better treatments to patients faster... read more